Background
Flux Stoke-on-Trent is a spin-out company from Staffordshire University. Located in Stoke-On-Trent, traditional centre of the English pottery industry, it produces decorated bone china tableware that is manufactured in the city and primarily designed by students on its ceramics master's degree programme.
Brief
A live brief, building a social media presence through various activities via the Flux website.
The Proposition
Give the target market (Bohemians) the chance to interact with the brand.
Idea
Let the target market curate their own collection in exhibitions, trade fairs, the Flux website and pop-ups, whilst putting the designs to an online vote.
C.I.Y.
Curate It Yourself
Through exhibitions, pop up shops and supper clubs, the right target market will then be aware of the product and understand the brand by interacting/ using the ceramics. the particpants will then use the different style of ceramics to create their own collection.
The different arrangement of the participant's ceramics will be published online, encouraging viewers to go on the Flux website to vote.
Those who visit the site will have the option to curate their own collection online.
The voting pole.
The winners get published in a design focused magazine, allowing coverage for the brand.
