Brief: Creating a branding, web design and signage for a mixed-use building share system in order to revitalize the abandoned city center of Tourcoing, France. This system is part of a proposal for the LILLE / DESIGN FOR CHANGE competition 2014.

 

Solution: Oui-Lieux makes use of empty buildings in Tourcoing, creating a network for joining together young entrepreneurs and businesses. Applicants are matched together into a full building, converting it into a vibrant mix of private and public space. The identity for Oui-Lieux is designed as a fresh and playful interpretation of the traditional floor plan, made modular to adapt and be used on different buildings and in different contexts.