Project brief
This project intertwines sustainability with the creative power of typography. The task was to delve into the life cycle of a chosen sustainable material or product while simultaneously viewing typography as a core design element. The mission was to experiment with innovative typographic solutions, ensuring they not only aesthetically align with sustainability but also effectively communicate the intended message to the target audience. The goal was to create a harmonious fusion of environmental consciousness and typographic artistry, aiming for a visually impactful and sustainable design synthesis.
Deliverables
04. Supporting imagery or media
For a detailed exploration of each deliverable, kindly click on the respective titles provided above.
Design strategy
Typography takes centre stage in the identity of the created brand, OceanStride, serving as a visual anchor for the brand’s purposeful fusion of sustainability and athleticism. The rounded font in the logo exudes youthfulness, digitally transformed into a unique ‘type as logo’ design, capturing the brand’s energetic spirit. In body copy, an edgy typeface infuses a playful and dynamic vibe into brand messaging. More than just text, typography becomes a visual representation of OceanStride’s commitment to a clean, dynamic, and purposeful identity.
Strategy and specifications
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Concept development
Mapping out the concept
The initial research lead to the development of a concept that is unique, fresh and exciting. The brand is a revolutionary running shoe brand that crafts shoes from recycled ocean plastic waste. Producing high-performance shoes, encouraging sustainability and environmental consciousness, and sponsoring marathons all contribute to the brand's mission of raising awareness for ocean conservation. This brand embodies innovation, style, and a fervent commitment to a healthier planet—one purpose-filled stride at a time.
The moodboard
The synergy between bold, fresh imagery and dynamic typography breathes life into OceanStride's identity. The campaign draws inspiration from the powerful interplay between type and image, encapsulating the essence of our brand. Each visual element tells a story, creating a vibrant and compelling experience.
Stylistic development
Inspired by the ebb and flow of ocean dynamics and the challenge of plastic waste, we meticulously selected and manipulated a typeface to capture the essence of our brand. The result is a youthful, energetic, and purpose-filled design.
Campaign collateral
The campaign collateral boasts impactful elements, including engaging billboards designed for direct interaction with passersby. Our range of posters features QR codes, seamlessly linking viewers to a digital petition dedicated to making a tangible impact on ocean conservation. Additionally, our Instagram posts offer valuable tips to reduce plastic footprints and promote purpose-filled initiatives like beach cleanups. Lastly, our pop-up truck makes appearances at all sponsored marathons, serving refreshments and collecting worn-out running shoes for recycling.
Our billboards
From streets to shores, our billboards stand tall, just like our dedication to cleaner oceans. Each vibrant design is a reminder that every stride counts in our mission for change. Our billboards are eye-catching and engaging and they’re a call to action for change. Packed with essential information and a captivating hashtag, they lead you straight to our mission.
Our posters
Bursting with important information, our posters are a great way for us to engage with our audience. Everything you need to know is displayed on our posters, allowing for swift access to making a change. And here’s the magic: scan the QR code to sign our mobile petition in seconds! Our posters serve as beacons of change, strategically positioned to catch your eye and inspire action.
Our Instagram posts
Scroll through our feed and discover a world of sustainability, one tap at a time. Our Instagram posts display a variety of tips to help reduce your plastic footprint. Additionally, they advertise a community beach cleanup, fostering engagement and camaraderie in our mission to clean the shores we adore.
Our mobile petition
Our mobile petition is your digital voice for change, a virtual signature that amplifies our collective impact. With just a few taps, you join a growing movement dedicated to ocean conservation.
Our pop-up truck
Find our pop-up truck at every marathon event, ready to be your cheering squad, provide refreshments, and accept your tired running shoes for recycling.
