"The Path to New" leads you to a spectacular new season at Playwrights Horizons for 2014/2015. The brochure takes you through the unfolding of each new show, the genuises behind the creation of each, and a sneak peek into their plots. The piece then spreads out to a humorous and playful chart, designed to pinpoint your reasons for going to the theater. By answering a series of pivotal questions, you will arrive at the show best suited for you to watch.
Completed at Rogers Eckersley Design
Creative Director: Sam Eckersley
Design: Christy Sabido
Junior Designer: Kara Grant
Client: Playwrights Horizons