Absolut Capital - Concept and illustration by Zak Zych - The Capital Building in Washington D.C. is extended upwards like a telescope, to assume the outline of the Absolut Vodka bottle.
Absolut London - Concept and illustration by Zak Zych - A subway map of London is altered, just slightly, to take on the shape of the Absolut Vodka bottle. One of the strengths of this idea is that it can include all the actual stops of the London underground.
Absolut Paris - Concept and illustration by Zak Zych - The Arch de Triumph, altered just slightly, to incorporate the shape of the Absolut Vodka bottle into it's famous contour.
Absolut Brooklyn - Concept and illustration by Zak Zych - As the last vestiges of the sun's light fades from the skies above New York, the arches of the Brooklyn bridge meet to form the silhouette of the Absolut Vodka bottle.
Absolut Amsterdam - Concept and illustration by Zak Zych - An aerial view reveals the shape of Amsterdam’s canals as they radiate though the city and out towards the countryside of Holland.
Absolut San Diego - Concept and illustration by Zak Zych - Through a row of portals constructed in the shape of the Absolut Vodka bottle we spy an aquatic wonderland teaming with all the exotic creatures of San Diego Sea World.
Absolut San Juan - Concept and illustration by Zak Zych - A stone turret from the El Morro castle in Puerto Rico, with subtle additions to reinforce the image of the Absolut Vodka bottle.
Absolut Dallas - Concept and illustration by Zak Zych - The face guard and chin strap of a football helmet combine to create the outline of the Absolut Vodka bottle.
Absolut Signal - Concept and illustration by Zak Zych - A beam of light in the form of the Absolut Vodka bottle is cast on to the heavens above.
Absolut Paradise - Concept and illustration by Zak Zych - An isolated island paradise, viewed from above, reveals the contour of the Absolut Vodka bottle, complete with a coral reef halo.
Absolut Fulfillment - Concept and illustration by Zak Zych - The genie’s lamp conjures up the image of the Absolut bottle.
Absolut Close-Up - Concept and illustration by Zak Zych - A macro lens view of the man who’s portrait graces the Absolut Vodka bottle.
Absolut Tops - Concept and illustration by Zak Zych - A simple play on words with a positive connotation.
Absolut North Pole - Concept and illustration by Zak Zych - Against a harsh yet beautiful arctic landscape a lone igloo stands as a sanctuary of warmth and shelter.
Absolut South Pole - Concept and illustration by Zak Zych - A penguin (indigenous to the Antarctic), stands upside down at the bottom of the world, wearing the shape of the Absolut Vodka bottle proudly on the plumage of it’s chest.
The photo shoot for the Absolut Pittsburgh print ad is announced by Jerry Berger in the St. Louis Post-Dispatch!
Absolut Memo - This is the actual memo I sent my co-workers in the offices of TBWA St. Louis to let them know I would be in New York for a couple of days at the studio of Steve Bronstein during the photo shoot for Absolut Pittsburgh.
Absolut Pittsburgh - Rough-pencil comp by Zak Zych (TBWA St. Louis) and Brennan Dailey (TBWA New York).
Absolut Pittsburgh - Final pencil comp by Zak Zych - Meant as an historical tribute to the city of Pittsburgh, which provided the steel for iconic structures as diverse as the Empire State Building and the St. Louis Arch, a pair of tongs are required to remove a glowing-hot ingot of steel from the mold which gave it birth.
The Absolut Pittsburgh print ad as captured by famed advertising photographer Steve Bronstein! Art direction by Zak Zych (TBWA St. Louis) and Brennan Dailey (TBWA New York).
