01 | Branding Identity: Nature Watch
Brief Summary
Create a visual brand identity for a sustainable consumer brand with a positive impact environmentally or socially. Your task is to develop a brand identity for the fashion, agriculture, food retail, or technology industry.
Project Deliverables
- Visual identity guidelines
- Business card
- Email signature
- Branded collateral x2
- Social collateral
- Merchandise and promotional items x2
- Spatial branding
Design Strategy
Nature Watch is a loyalty program for eco-conscious food shoppers. Customers earn points for choosing sustainable, locally sourced products, and these points can be redeemed for discounts, eco-friendly products, or donated to local community gardens. The concept turns responsible shopping into a rewarding and community-building experience.
Moodboard
inspired by The Beatles, hippies, and psychedelic elements for Nature Watch serves to infuse the brand identity with a unique and distinctive aesthetic that aligns with the values of nature, community, and conscious living.
The hippie movement was rooted in counterculture values that embraced peace, love, and a connection to nature. By drawing from this era, "Nature Watch" aligns itself with a movement that sought alternative, sustainable lifestyles, reinforcing the brand's commitment to eco-conscious living.
Logo Ideation
Logo Variations
Typography
Colour Palette
The combination of pink, white, cyan, and yellow creates a harmonious and uplifting palette that communicates a sense of empathy, transparency, a strong connection to nature, and an optimistic vision for a sustainable future. Together, these colors evoke a positive emotional response, encouraging consumers to engage with the loyalty program as a rewarding and community-building experience.
Business Card
Email Signature
Poster
Social Collateral
Promotional Items
Spatial Branding
