Ferrari P4/5 Rebranding
Redesign logo and brand identity of Ferrari P4/5. Using Chopper italic typeface, redesign the logo more speedy looking, futuristic, and sharp. Combining twelve diamond shapes, I made a symbol of P4/5 which I was inspired by racing flag.
About P4/5
In 2005 the American investment professional and car collector Jim Glickenhaus asked Andrea Pininfarina to build a one-off sports car with a retro design as a tribute to great endurance cars of the past, particularly to Ferrari “P” series. Program Manager for this fascinating challenge was Ing. Paolo Garella (at that time Responsible for Special Projects at Pininfarina). Ferrari P4/5 by Pininfarina thus came to fruition.
