Oracle Brand Campaign
Although not a consumer brand, Oracle’s products and technology are integrated into many aspects of our lives. In 2017 Oracle launched a campaign to communicate this and generate general brand awareness. The simple but multi-layered chevron device has forward momentum and a sense of things coming together, conveying Oracle’s role in actualizing the cutting-edge advancements of the modern world.
Credits: Creative Direction: Francisco Delgadillo; Branding System Development: Eric Seanor
Exploratory work that lead to the chevron graphic device used in the branding system:
