Project Overview
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ENJOY IN THIS MOMENT WITH YOU
U∩I CAFE以『∩』符號乘載著所有在空間中交流的可能，研磨時光的沙漏，搭起溝通平等的橋樑，有時與書爲友，有時心靈滋長，有時與人交心，分享昔日種種，時光細沙如同咖啡豆般，越是細膩的研磨，風味越是突出，細細品嚐人生意義的每分每秒，沈浸在時空交集的與你咖啡。
The symbol "∩" embodies all the possibilities of communication in the space. It is like a hourglass that grinds time, building a bridge of equal communication. Sometimes it is a friend with books, sometimes it is a spiritual nourishment, sometimes it is a heart-to-heart talk with people, sharing the past. The fine sand of time is like coffee beans. The more delicate the grinding, the more prominent the flavor. Savor every minute and second of the meaning of life, and immerse yourself in the coffee with you at the intersection of time and space.
Design Concept
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人與人之間的美好時光
為U∩I CAFE打造舒適自在的品牌氛圍，以「為人與人之間傳遞時光的美好」為主軸，設計利用象徵時光的沙漏作為框架，搭起溝通平等的橋樑，沈靜柔和的色調傳遞療癒放鬆的視覺感受，飾以充滿驚喜感的美好元素妝點畫面，如同容納天馬行空的想法、收藏各式各樣的心情。柔和圓滑的線條感，暗示開啟一段對話、渲染生活的各種可能，為品牌帶來輕透而無可取代的療癒情境。
The team has created a comfortable and cozy brand atmosphere for U∩I. The main focus is on "transmitting the beauty of time between people." The design utilizes an hourglass, symbolizing time, as a framework to build a bridge for equal communication. The serene and gentle color tones convey a visually soothing and relaxing experience. The visuals are adorned with elements of delight and surprise, just like a container for boundless ideas and a collection of various emotions. The soft and smooth lines imply the initiation of a conversation and the rendering of various possibilities in life, bringing a light and irreplaceable healing ambiance to the brand.
Visual Design Agency | Zerodeisgn 有物設計
Visual Design | Fred Chao
Package Design | Fred Chao
Package Design | Fred Chao
Naming Concept | May Tsai
Brand Positioning | May Tsai
Brand Positioning | May Tsai
Photography | Fred Chao、Wendy Hsu
Clent | U∩I CAFE 與你咖啡
Date | 2022
