01 | Branding and Identity
Common Thread
Brief
During this project, we were to focus on the visual identity development process and growing conceptual and branding skills.
The aim is to create a strong and cohesive visual identity for a future-focused company that could then be later developed further through UX/UI application in a succeeding project.
The aim is to create a strong and cohesive visual identity for a future-focused company that could then be later developed further through UX/UI application in a succeeding project.
Deliverables
- Brand Strategy (Brand message, Moodboard)
- Visual Assets (Logo, Logo system, Typography, Colour palette, Illustrations, Layout grid)
- Design applications (Business cards, Email signature, Branded collateral, Merchandise and promotional items, Signage)
Design Strategy
Common Thread is a hub/network of tailors, cobblers and local designers that give people the opportunity to repair, tailor, and customise their clothing instead of throwing them away, creating a more circular local fashion industry. Common Thread is about building communities, by not only linking consumers with fashion workers but also creating a supportive network of fashion workers.Common Thread is about nurturing human passion, creativity and connection through fashion. Common Thread aims to be accessible, and diverse and supports a larger, culture-changing and empowering movement.
Moodboards
Visual Assets
Illustrations
Business cards
Email Signature
Posters
Branded Collateral
Billboard
Signage
