Design Brief: 

Develop a design for the St Augustine Winter Spectacular promotional candle labels. Create a design that communicates the scent of the candle, Peppermint and Pine, and the themes found in the Winter Spectacular performance.

The target audience is the people coming to watch the show, including all ages and demographics. 

Competitors include any candle company that makes peppermint and pine candles. The goal is to portray the scent in the designs as much as possible. 

I want to make mine look a bit rustic with the design, incorporating rustic elements and typefaces that give off a rustic vibe. 

Design Narrative: 

For this project, rustic elements were used in a way to provide a vibe of a farm. 

The name “Holiday Farms” was used to tie in the scent of peppermint and pine. Some of the typeface is in red, to show the
peppermint/candy cane aspect of the scent. The fonts chosen gave off rustic vibes, looking like a logo to a farm. 

The graphic includes candy canes and a sprig of pine, to show the entertwinement of the special scent.