To state the obvious, speed optimization is important because it makes your website faster. Since WordPress is a dynamic CMS, it takes time to fetch and process data (using PHP) and render your website content to your user’s browser.

To help speed up the process, there are some optimizations that need to be implemented. And a faster website comes with some great advantages. It improves user experience and engagement, reducing bounce rates. And Google considers page speed as a significant SEO factor for ranking higher in SERPs. Even the best WordPress hosting providers running the latest version of PHP may be enough to speed up your site. But, with the right plugin for SEO and speed optimization, your site will have a head start on the competition.