Vyara Zlatilova's profile

Do You Really Love Me, Mother?

Vyara Zlatilova
•
Do You Really Love Me, Mother? is an advertising campaign against child abuse. The project consists of a collection of Mother’s day 'greeting cards', which, through provocative abuse related messages, are raising questions regarding the issue of abuse within the family.  

I am really interested in the idea of changing the meaning of an image by adding text and subverting the message it communicates to the viewer.
 
Attracting the audience to the project, instead of repelling it by using disturbing images, was key. Therefore, all the images I produced are aiming to be as visually appealing as possible and to communicate the idea rather metaphorically than directly. 
 
type lettering child abuse abuse motherhood greeting cards cards Flowers plants Mother's Day family
type lettering child abuse abuse motherhood greeting cards cards Flowers plants Mother's Day family
type lettering child abuse abuse motherhood greeting cards cards Flowers plants Mother's Day family
type lettering child abuse abuse motherhood greeting cards cards Flowers plants Mother's Day family
type lettering child abuse abuse motherhood greeting cards cards Flowers plants Mother's Day family
type lettering child abuse abuse motherhood greeting cards cards Flowers plants Mother's Day family
type lettering child abuse abuse motherhood greeting cards cards Flowers plants Mother's Day family
type lettering child abuse abuse motherhood greeting cards cards Flowers plants Mother's Day family
type lettering child abuse abuse motherhood greeting cards cards Flowers plants Mother's Day family
type lettering child abuse abuse motherhood greeting cards cards Flowers plants Mother's Day family
type lettering child abuse abuse motherhood greeting cards cards Flowers plants Mother's Day family
type lettering child abuse abuse motherhood greeting cards cards Flowers plants Mother's Day family
type lettering child abuse abuse motherhood greeting cards cards Flowers plants Mother's Day family
type lettering child abuse abuse motherhood greeting cards cards Flowers plants Mother's Day family
type lettering child abuse abuse motherhood greeting cards cards Flowers plants Mother's Day family
type lettering child abuse abuse motherhood greeting cards cards Flowers plants Mother's Day family
Fight child abuse and thanks for stopping by!
Do You Really Love Me, Mother?
Published:
Vyara Zlatilova's profile

Owner

Vyara Zlatilova's profile
London, United Kingdom

Do You Really Love Me, Mother?

Advertising campaign against child abuse.

Published:

Tools

Creative Fields

Attribution, Non-commercialAttribution, Non-commercial