Martha West's profile

The Fabergé Big Egg Hunt

The Fabergé Big Egg Hunt 
Mobile App, Social Media Strategy, Guerrilla Marketing
 
Case Study:
...and I was one of the artists selected.  I created 2 eggs, 'Tick-Tock' and 'Equal Love', which helped raise $10,700 for New York and international chariites.  Read below for their descriptions.  
Check it out.  Someone made a video of my 'Tick-Tock' at Rockefeller Center.
On the egg hunt with my family in NYC.  My egg, 'Equal Love' was "hidden" at the Gansevoort Hotel, Meatpacking District.
And finally, I helped create and edit the children's fairytale that accompanied the Big Egg Hunt.  Books were sold online, at Saks and in local pop-up shops.  Just ask if you would like to read it!
The Fabergé Big Egg Hunt
Published:

The Fabergé Big Egg Hunt

The first ever digital egg hunt.

Published:

Creative Fields