The Fabergé Big Egg Hunt
Mobile App, Social Media Strategy, Guerrilla Marketing
Case Study:
...and I was one of the artists selected. I created 2 eggs, 'Tick-Tock' and 'Equal Love', which helped raise $10,700 for New York and international chariites. Read below for their descriptions.
Check it out. Someone made a video of my 'Tick-Tock' at Rockefeller Center.
On the egg hunt with my family in NYC. My egg, 'Equal Love' was "hidden" at the Gansevoort Hotel, Meatpacking District.
And finally, I helped create and edit the children's fairytale that accompanied the Big Egg Hunt. Books were sold online, at Saks and in local pop-up shops. Just ask if you would like to read it!