Internship @IKEA Alexandra
In IKEA, there are total of 4 launches every year. Each year, there will be a different message the organisation wants to tell their visitors. This year, IKEA is trying to communicate the message; storage across the home. This means that for most podiums, they are trying to convey possible storage space at home through their displays to inspire visitors.
Spa Range @Bathshop Department
Seeing how much potential the spa products have, the shop keeper taking care of bath textile wanted us to come out with a visual break to steer the spa related product.
Storytelling
These first few sketches have a common story of before entering shower, the protagonist has the essential spa product like scrub mitt. After shower, the person comes out to do skin care, with spa products like pouch, cotton pad, slippers and a head band.
Layout of visual break
Due to the limitation of space, a compilation of the spa products in repeated layout was a more suitable option as it is neater and able to fit all the spa related products in.
Launch 1 - Storage Across Home @Living room Podium
As part of the message for this financial year, storage was also the focus rather than the main product they are trying to highlight.
Storytelling
One thing that most parents want is more storage space so that the children's toys can be better organised instead of just living it lie around. The main product which has additional room for storage is the best fit for this situation.
Final chosen drawing
Launch 2 - Deepavali & Christmas
The festival we are tackling for launch 2 is Deepavali and Christmas. We are trying to look at how to inspire visitors by displaying the products such that it has local relevance and bring up the festive mood.
