EM'S SOFT CHUNKY COOKIES |
SOFT LAUNCHING | BRANDING DESIGN
In the bustling heart of Bangsar, a new sensation emerged: EM’s Soft Chunky Cookies, proves how compelling branding can elevate even the most humble small business.
At Undoubt Studio, we had the privilege of steering EM's journey from an online business to their first tangible, brick-and-mortar store!
EM'S doesn't just serve cookies; it serves an experience, meticulously crafted through our strategic branding. Patrons often echo the same surprise, "This feels like a franchise!"—a nod to the brand's distinguished presence.
The Brand Experience:
Crafting the entire brand experience for EM'S included:
-Logo Design
-Color Schemes
-Typography
-Packaging Design
-Brand Collaterals/ In-Store Merchandises
It's a common misconception that branding is the playfield of the giants. Yet, EM's success story dismantles this myth.
"We've received so many praises for our logo and branding"
The logo becomes not just a symbol; it's serves as the heart of a business's identity, the silent ambassador that whispers quality and trust. And for EM's, it has been a chorus of praise, a source of newfound confidence that transforms hesitation into pride.
"We've received so many praises for our logo and branding"
The logo becomes not just a symbol; it's serves as the heart of a business's identity, the silent ambassador that whispers quality and trust. And for EM's, it has been a chorus of praise, a source of newfound confidence that transforms hesitation into pride.
The In-Store Experience:
Fine Touches To The Brand:
Our team crafted unique illustrations for the brand that breathes personality to the business. Playing a significant role in helping the brand stand out as a homey, comfortable cookie store!
CREDITS:
Branding Design Studio:
Creative Director: Arron Goh
Photographer: Kang Zi Shan
Interior Design:
📍EM'S SOFT CHUNKY COOKIES
8A, Jalan Telawi 2, Bangsar, Kuala Lumpur.
