The Project
The Starcare Group is a well-known name in the healthcare industry in India and abroad. Our task was to rebrand the maternity and children’s health segments, which they wanted to start from scratch. We affectionately called that joy of branding the “Cuddle Birthing Centre.”
Challenge
Developing and separating a brand identity within an established hospital.
Our Approach
We went with refreshed thoughts, which are not similar to the previous branding of the Starcare Hospital.
