Problem Child are a London based collective consisting of rappers Illaman, Dabbla,Dubbledge and producer Sumgii. They're debut album 'Confessions of a Normal Human being' on indie imprint Potent Funk Records, is the birth child of nearly two years in the studio. In contrast to the mature attitude of the album, the artwork surrounding it is as childish as you can imagine!
The creative direction lead to a blend of high clarity images with many child elements and a chaotic scene. After getting across the name of the group i imagined a couple of men fighting with kids toys on a traditional english pub. A brief art direction, a lot of improvising on the day of the shoot and the result was a nice surprise for the entire the team.
Dabbla
Illaman
Dubbledge
Sumgii
After processing the cover photo i decided to introduce some 3D elements in the photos which was not a plan on the original art direction since i haven't tried it on any project before. Maxwell render engine helped a lot with the needed level of realism and the simplicity of the software.
