作品名称 I 鱼玥兑白·福鼎白茶包装设计
品牌持有 I 湖南鱼玥文化发展有限公司
视觉呈现 I 薛登科
设计师 I 夏志伟
茶器设计 I 宁建强
设计机构 I 彭狮包装设计工作室
设计总监 I 彭伟
插画绘制 I 李郑昆
项目管理 I 解云
这是一款来自湖南长沙的茶叶品牌，名叫鱼玥，这款系列产品名为兑白。其品牌致力于打造愉悦的生活方式。在新品开发过程中，我们从《易经》第五十八卦兑卦得到启发，兑通悦，兑卦作为《易经》中唯一阐述愉悦的卦象，表达的是上下相和、亲友相助的欢欣愉悦，与鱼玥茶的品牌主张完美契合。
This is a tea brand from Changsha, Hunan, named Yuyue, and this series of products is called Dubai. Its brand is committed to creating a joyful lifestyle. In the process of new product development, we were inspired by the 58th hexagram of the Book of Changes, which is called "Dui Tong Yue". As the only hexagram in the Book of Changes that elaborates on pleasure, Dui Gua expresses the joy of harmony between the upper and lower levels, and the help of family and friends, perfectly fitting the brand proposition of Yuyue Tea.
福鼎白茶，一切从简。整体设计调性大量留白，为实现人与自然的和谐提供意境。这也是中国茶文化的精神，茶要天然有机，生活要淡泊宁静，虚怀若谷。以修身养性盘坐的小沙弥为视觉中心，用现代简洁的视觉语言体现“兑白即对白“智慧的品牌理念和超迈脱俗、追求返璞归真的东方韵味。礼盒边缘由兑卦首尾相连而成，寓意连绵不断、富贵悠长。中心的阴阳鱼图案，寓意圆满和谐、万事如意。整体设计气质素雅，有着一种平心静气、清旷自若的淡泊，永远保持着一种与世无争的愉悦境界。
Fuding White Tea, everything is simple. The overall design tone is heavily left blank, providing an artistic conception for achieving harmony between humans and nature. This is also the spirit of Chinese tea culture. Tea should be natural and organic, and life should be calm and tranquil, with an open mind like a valley. The visual center is the small monk who meditates for self-cultivation and self-cultivation, Using modern and concise visual language to reflect the concept of "dialogue through dialogue" The brand concept of wisdom and the pursuit of a refined and refined Eastern charm. The edge of the gift box is connected from the beginning to the end, symbolizing continuous prosperity and longevity. The Yin Yang fish pattern in the center symbolizes perfect harmony and good luck in all things. The overall design has a simple and elegant temperament, with a calm and calm, relaxed and unrestrained indifference, always maintaining a joyful realm of being independent from the world.
