The goal of this project was to create three posters using the information listed on Fast Company’s website for their yearly Innovation Festival. The three posters will be purely typographic and should fit on a 22”x 34” size print. Each poster will feature one speaker and their respective talk. They should work cohesively together as a single theme but also function as stand alone images.
Artist Statement
I could have gone with a safe design for these posters. I could have used my normal Swiss Style layouts and been done with it. In fact, had I done so, I probably would not be up late writing this statement. Alas, that is not the case. For some unknown reason, I chose to step outside my comfort zone and convince myself to experiment with perspective for these posters. Dang did I get stuck! And I’m sure I nearly blew up my laptop in the process, who knew Mac’s made airplane noises.... Nonetheless, a few youtube videos later and a meeting with my professor, I finally had about 2% of an idea what I was doing. I moved things around the x-axis and y-axis and z-axis (what even is that?) and eventually wound up with a few different ideas. At first, nothing seemed to work and I considered giving up and submitting whatever I had. I am happy to report though that I did not. A few chocolate snacks and some tea later and I kept going. I found the colors on Fast Company’s website and included those. I decided to scrap my original wonky skewed type and stuck to a block and shadow. I figured out how to manipulate the text to bend perspective without destroying it. And in the end, I made it out alive and produced a couple posters that I actually quite like. Are they revolutionary? Perhaps not. But I learnt some new tools in this process and I grew a little so I think that counts. Do I regret not going with my normal style? Tomorrow at 5am I might but not tonight. Tonight I’m proud of what I created. And I hope you like them too.
