TASAWAR, an avant-garde Augmented Reality (AR) exhibition curated by Snapchat and Ministry of Culture KSA, merges fashion and technology to bring the designs of five upcoming Saudi designers to life through mesmerizing digital experiences.
TASAWAR, the Arabic word for ‘imagine’, represents the seamless merge between tradition (Arab culture) & technology (AR). Something we could only achieve with this unique fusion of an Arabic word in Latin alphabets for the exhibition's name.
That allowed us to tell a story of how culture can be expressed through technology, which became the DNA of our identity design system and exhibition.
That allowed us to tell a story of how culture can be expressed through technology, which became the DNA of our identity design system and exhibition.
Credits
Associate Creative Director, Design: Irfan Ghani
Copywriting Lead: Rania Badawi
Brand and Motion Design: Sally Yang
Senior Producer: Faberge David
AR Studio
TheARlab | thearlab.com
Production House
Hazel Films | hazel.sa
Event Management
EGG Events | egg-events.com
