Lize Mulder's profile

Play-Doh Campaign

I'm thrilled to share the success of a recent marketing campaign I designed in a group for "Pay-Doh," a brand that champions creativity and limitless imagination. The core concept of the campaign revolves around empowering kids to design whatever they want with Pay-Doh, embracing the boundless possibilities that come with this iconic modeling compound. Through visually engaging content and vibrant messaging, the campaign encourages children to unleash their artistic potential and transform their wildest ideas into colorful, tangible creations. By positioning Pay-Doh as a tool for unbridled self-expression, the campaign not only celebrates the brand's legacy but also inspires a new generation of young artists and innovators. It has been a joy to contribute to a campaign that fosters creativity and encourages kids to explore the endless realms of their imagination with the simple, delightful medium of Pay-Doh.
Play-Doh Campaign
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Play-Doh Campaign

Published: