In the vibrant city of Hanoi, a culinary gem known as Oooh Pho emerged in 1982, founded by the visionary Phạm Bích. Since its inception, Oooh Pho has proudly held the esteemed title of the finest pho establishment in town. For an impressive span of 41 years, this iconic restaurant has been dedicated to the art of crafting fresh, handmade comfort pho on a daily basis, establishing itself as a timeless institution. Through the passage of time, Oooh Pho has diligently preserved the authentic Vietnamese taste that has delighted every family in Vietnam.
The restaurant's branding is designed to highlight the key ingredient, noodles, in pho, incorporating a modern touch alongside a green color scheme to evoke the traditional essence of the cuisine and showcase the abundance of fresh herbs used in their pho dishes.
