SARA SULEMAN's profile

Installation Design Concepts for Corporate Interior

Installation Design Concept for Corporate Interior
'Design options created for an installation art concept for a double height void space and corridor for a new corporate interior, Unilever Head Office, in Karachi, Pakistan.
Several design options and conceptual studies were created for the space exploring different stylistic themes in line with the company's values and branding.

Interior Design: Studio Subtractive
Installation Art Sketchups & Concepts: Sara Suleman
Interior Sketchup: Courtesy of Studio Subtractive
Concept Date: June 2020
Design Option 1
The first design concept involved exploring industrial style aesthetics.
This concept also explored the concept of recycling and upcycling incorporating the idea of assembling used industrial parts, wheels and motors in an artistic grid resembling a construction site, giving a nod to factory origins. 
Design Option 2
The second design approach involved creating an installation made out of modular vertical pieces that would flow through the double height space forming an overall flowy curve with the linear pieces. The colors selected were white or a combination of white and blue which are the primary colors used in the Unilever brand logo.
Design Option 3
The third design approach involved creating an installation using organic elements derived from the Unilever logo, symbolizing Unilever as a sum of its parts.
Installation Design Concepts for Corporate Interior
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Installation Design Concepts for Corporate Interior

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