WWF Iberian lynx gift mailing
The World Wildlife Organization (WWF) asked to create a gift mailing for the Iberian lynx. It is one of the most endangered cat species in the world. There are only 225 Iberian lynx's left on the Iberian Peninsula (their territory) located in the southwest of Europe, which includes sovereign states of Spain and parts of Portugal.
We created a letter, envelop and a flyer. With the letter we explained the reader (the most generous donators of the WWF) the urgency in which we need donations for the Iberian lynx. Because their territory is being torn apart by villages and farms. There are now only two big territory's in which they live in, besides the small ones here and there. In this letter we also made a donation ladder and an explanation what we could do with their donations.
With the flyer we tried to show the donators how large their territory is and how difficult it is for the lynx's to find each other in this giant landscape (think of breeding). In the flyer is a little map showing the two most biggest groups of lynx's and how far they are apart.
Agency: Ogilvy Amsterdam
We created a letter, envelop and a flyer. With the letter we explained the reader (the most generous donators of the WWF) the urgency in which we need donations for the Iberian lynx. Because their territory is being torn apart by villages and farms. There are now only two big territory's in which they live in, besides the small ones here and there. In this letter we also made a donation ladder and an explanation what we could do with their donations.
With the flyer we tried to show the donators how large their territory is and how difficult it is for the lynx's to find each other in this giant landscape (think of breeding). In the flyer is a little map showing the two most biggest groups of lynx's and how far they are apart.
Agency: Ogilvy Amsterdam
