To make a design it is very important to know what the client wants to communicate. In order to create an image that visually captivates the audience to which it is directed, we must use some strategies such as combination/juxtaposition, Isolation, change of context or environment, physical/shape similarity and material change swap or focus.

Let's explore together how a simple object of daily life can look and be perceived differently through the lens of these six strategies and how was the process to get the images.

First step: The simple object that a chose was  a nail cutter. 

Second step: Brainstorm ( a make a word list) S

Third:  Draw sketches

Fourth: digitize the sketches

Combination / juxtaposition:   Combining two different or unrelated things to create a new object that still makes some sort of sense. 

Change of context or environment:  Contrasts objects with unnatural or uncommon environments to highlight a concept or communicate an idea.

Isolation: Focuses the viewer on an element in a composition by separating it visually from its surroundings or other objects.

Physical shapes similarity:  This strategy uses physical similarities to showcase connections between objects that normally don’t connect.

Material change swaps or focus: This strategy swaps a material property that we are accustomed to with another.

Metaphor or simile:  focused on the meaning of the image created with your object as it relates to something else.