For UNiDAYS' biggest campaign of the year, Freshers, the overarching campaign line “Student Discounts” maximises awareness with a hyper-direct approach. This short, sharp punchy strap immediately educates on the core proposition and lets the visuals capture attention—perfect for an awareness campaign.
Inspired by the Y2K aesthetic (a futuristic yet retro theme and a rising trend among Gen Z), the chaotic abundance of people and product communicates there’s something for everyone.
CAMPAIGN: UNiDAYS Fresher’s 2023
DELIVERABLES: App, On-site, CRM, Social Media, OOH, Pop-up Event
RESPONSIBILITIES: Art Direction, Concept Creation, Print Design, Digital Design
