Problem Statement
While exploring real estate and property websites, I noticed that a lot of real estate and property website faced multiple challenges on its landing page, negatively impacting user engagement and conversion rates across various platforms. The key issues includes a cluttered homepage, poor color usage, unresponsive design, inadequate imagery, inconsistent design, and a lack of community engagement.
Solution
In response to these challenges, I set out to create a real estate landing page that addressed these issues and provided an exceptional user experience:
1. Decluttered Homepage: The first challenge was the cluttered homepage. To address this, I adopted a minimalist design approach where I focused on providing concise information and organized content into sections. The goal of the decluttered layout is to improve user navigation and give a more welcoming feel.
2. Improved Color Usage: To tackle the issue of poor color usage, I carefully selected a harmonious color palette. I used Blue color that conveyed trust, and yellow from the brand color without overly using to distract the users from the key content.
3. Responsive Design: I adopted a responsive design that ensured the website would adapt seamlessly to various screen sizes and devices to improve the user experience on both desktop and mobile.
4. Enhancing Imagery: Inadequate/Poor imagery was another issue. To address this, I introduced high-quality images. On the landing page, we prominently featured three images in the hero section to showcase the property's surroundings, exterior view, and interior view. These images provided potential buyers with a comprehensive view of the property.
Interaction with the Landing Page here
In summary, My exploration in designing the landing page taught me valuable lessons about enhancing user interactions, ensuring responsiveness, and practicing empathy in design. These insights enabled me to create a landing page that not only looks visually appealing but also effectively engages and resonates with your target audience.
