The following content is a set of materials I created for a ficitonal chair called Visionare. The chair is a high-end brand with a unique process for production. Not only is it made the same way sports cars are created, it also functions nicely in both home and work environments.
The following ad highlights the unique industrial processes by which the chair is made while creating subliminal narratives eluding to the progressively blurring line between home and work environments. Using cryptic industrial imagery and sounds, the ads builds a mysterious tension until the product is finally revealed at the end.
Video Ad
Visionare Website -
For the Visionare website I built off the mystery I had created in my video ad (see above) for the chair by bringing elements of the ad into the website as well as using a predominantly dark color scheme. However, unlike the ad I wanted to lift the veil of the nuts and bolts of the chair by creating a beautiful, highly functional, highly informational user experience.
Ad video automatically plays in website homepage.
Mobile Adaptation
Transition Screen
About
Gallery
Gallery (expanded image)
Shop
Shop - Customize
Mysterious Takeaway Box -
The acrylic box comes with an external and internal light source, as it is meant to be opened in the dark. From the depths of the box, an internal light shines through the lasercut silhouette of the Visionare chair, providing a candle light-esque ambience. Once the lights have been triggered, sounds from the advertisement play from within the box, replicating the multi-sensory feeling of the ad in an intimate, dimly lit manner.
Unopened box - (lights on)
Box opened - (lights off)
