Since 1968, The Neighborhood Design Center(NDC) has provided pro-bono planning and design services to over 1,800 community initiatives that have helped communities reclaim vacant lots, create community master plans, and beautify their neighborhoods.  However, with such an impressive span of work NDC was lacking the money and time to create and maintain an identity which properly fit their amazing work.  

 

Thus this presented a unique problem:

 

They needed an identity system which would cost them next-to-nothing to implement, which could hopefully gain funding for more items in the near future, and which would not require a professional graphic designer to carry out in the general future.

 

Out of that prompt I created a cost-effective, timeless identity system which built off their 70’s origins while pragmatically looking into the future. I used only fonts which were already included in their office computers or which could be easily downloaded for free, images form their archives or from flickr commons, and an easy-to-understand, no-nonsense identity guide.  

 

Now NDC has an identity system which will take little effort and money to maintain in the future and which received $21, 340 of funding from the Sappi Ideas that Matter Grant.