ADIDAS X RMIT
BLOOMING PROJECT
The name “Blooming” was inspired by the idea of a flower growing and blossoming into something beautiful and unique, just like every individual. Blooming symbolizes transformation and the positive, uplifting energy that comes with it. The brand’s mission is to empower young consumers to embrace their individuality and to provide them with a platform through which they can express themselves in a fun and engaging way. Blooming hopes to build a community of like-minded individuals who can connect and share their love of personal expression and creativity through the shoes they wear. The brand believes that when people are given the ability to truly express themselves, they will blossom into their best selves.
BLOOMING's mascot
Graphics/Illustration for campaign and social media
Credit:
- Art Director: Anh Tran (Ashe)
- Main illustrator: Ha Nguyen Thu Giang
- Content Creator/Graphic Design: Tran Cong Thuan
- Animation:
Main animator: Ha Nguyen Thu Giang
Assistance: Nguyen Thi Thuy Duong, Anh Tran (Ashe)
- Logo/Mascot Design: Anh Tran (Ashe)
