In the enchanting Piazza di Spagna, in the historic Roman headquarters of American Express opens “Spazio Alitalia” - “Space Alitalia” dedicated to the customers of the company. “Spazio Alitalia” has elements of industrial design that evokes suggestions related to flight (sections of jet engines and aircraft seats), images of the uniforms of Alitalia flight attendants designed by Italian fashion designers, a video wall that tells the myth of flight, from the birth of the Airlines to all modern services offered today. A multi-functional and multi-media space, designed to bring people to the heart of Alitalia’s experience in aviation. Architecture and technology highlight the myth of flying.