Ed McCaskey's profile

STARPACK AWARDS : THE BRITVIC BRIEF

STARPACK : THE BRITVIC BRIEF
The Brief 
 Create a new Britvic soft drinks brand in a 330ml can. 

Changing the structure of the can was not permitted so the aim was to design 
thoroughly - thought - through graphics that made the can a tool of the brand.

I cornered an untapped market in the UK, Prickly Pear flavoured 
drinks and built my brand on this infusing a Wild west theme.
The brand - Prickly
STARPACK AWARDS : THE BRITVIC BRIEF
Published:

STARPACK AWARDS : THE BRITVIC BRIEF

Published: