Toby Adams's profile

National Trust Rebrand

Toby Adams
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Designs for a completely rebranded National Trust in the UK as part of the D&AD New Blood Awards briefs of 2013-2014. Instead of preconceptions of 'cream tea on the lawn', this new graphic identity brings forth the experiences that can only be had outdoors or at least at National Trust places, with letterpressed type and collaged symbols. A central hashtag #onlyoutdoors is central to the new identity.
national trust outdoors Nature outside senses smell sight hear taste letterpress Rebrand
national trust outdoors Nature outside senses smell sight hear taste letterpress Rebrand
national trust outdoors Nature outside senses smell sight hear taste letterpress Rebrand
national trust outdoors Nature outside senses smell sight hear taste letterpress Rebrand
national trust outdoors Nature outside senses smell sight hear taste letterpress Rebrand
national trust outdoors Nature outside senses smell sight hear taste letterpress Rebrand
National Trust Rebrand
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Toby Adams's profile

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Toby Adams's profile
Bournemouth, United Kingdom

National Trust Rebrand

Designs for a D&AD-initiated brief to rebrand the National Trust in the UK for a younger adult audience to bring them closer to nature and allow Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives