Radical vintage, timeless camp.
The stylistics of the 60s to 80s, blended with camp and modern urbanism, define the essence of Urban Fantasy - a vintage clothing store in Poznan.
We tried to keep and reflect these ideas in the design and production of the project, without limiting ourselves to one thing.
The logo embodies both a strict urban ambiance and a romantic nostalgia for the past, serving as the cornerstone of the store's philosophy - incorporate vintage things into your modern reality,
stand out and enjoy it.
The color choices are inspired by 80s graphic design, using bright and bold colors to give the design a modern and lively feel. This adds a touch of rebellion and a nod to campy aesthetics.
CLIENT URBAN FANTASY Graphic Designer & Creative Director SHEPT BURO / YEAR 2023
The creation of visual content for Urban Fantasy adhered to the same principles, culminating in a synthesis of diverse stylistic elements. Film textures, bold design choices,
and contemporary stylization - all harmoniously coexisting.
Genuine ideas and values that resonate with the store's mission were given paramount importance and seamlessly translated into this project.
