Project: Sweet Diet

Service: packaging, logo, branding

Year: 2022

Sweet Diet is a fruit fitness bar made in Armenia. These natural peanuts and honey fitness bars do not contain preservatives, sugar, or GMOs. While working on the project, the following motto was our guide: Eco-friendly, healthy, and natural food design does not always need to be dull and poor. It also can be pretty appealing and delicious. While looking at the product, consumers should feel it is delicious. We frequently use traditional painting materials to highlight the organic nature of the products. So this time as well, the logo was created with an acrylic marker, which gave us the right texture necessary for emphasizing the product's organicness.