Client: EK by Ekta Kapoor
Medium: Social Media
Objective:
TV Queen Ekta Kapoor's homegrown brand that dealt with everything spiritual and wellness.
Products ranged from home decor & bed essentials, to jewellery and more recently, apparel.
EK Incense Sticks - the Making
Wrote, attended and orchestrated a film for the launch of EK's new product, Incense Sticks. Heading into the heartland, we got up close & personal with the artisans hand-making the products and documenting their skills.
Launching EK Apparel
Successfully launching EK's newest product range - Indian apparel; defining the positioning, campaign tonality and launch.
