Globe Business provided a two-day virtual Design Thinking Workshop in partnership with Globe University last March 19 and 26, from 1pm-4pm - exclusive to Globe Business clients. The project objective is to recruit members to Globe Business' loyalty program and community, Globe Business Upstart. Participants we're also provided one-on-one mentorship sessions with Marketing and Masterclass mentor coach, Aaron Palileo.
The learning continued online in a Facebook private group to facilitate engagement.
Participants we're also provided a cheat sheet with the basics of Design Thinking to accompany the workshop slides.
Role: Customer Loyalty and Engagement Manager
Work: Project Proponent, GTM Strategy, Partnership and Stakeholder Management, Event Execution
Company: Globe Telecom
Campaign Date: 2021
