Taking direction from the brief and moodboard, the logo for The Hearing Place reflects and communicates key characteristics associated with the company and its identity. These traits are conveyed through a meticulously crafted configuration of aesthetic principles and elements. The rounded shapes and construction of the icon communicates the flexibility that sets The Hearing Place apart from its competitors. The company name and tagline are set in the typeface Quicksand, which (through its rounded corners, terminals and character construction) further emphasises the flexibility associated with The Hearing Place. Affordability, another key component of The Hearing Place, is represented through the simple, uncomplicated icon and the adjacent straightforward type. The precisely aligned structure of the icon also references and communicates the high quality of the products and service that The Hearing Place provides. Rounding off everything is a muted, monochromatic blue colour palette that packages the The Hearing Place in a professional presence.