The first letter of the name has a rounded shape resembling a round roll. All letters are dense and open, which forms perceptions of both an optimistic, warm and modern brand.

The name is, as it were, in parentheses, which resembles a roll. In addition, this technique refers to the metaphor of the brand - small joys. Side brackets, if placed side by side, form
a well-known symbol )), which we use to show joy or contentment with something.