FOR IMMEDIATE RELEASE
FashionGo Sponsors Five Businesses to Encounter the New Online/Offline Experience at on:line, a WWDMAGIC Fashion Tradeshow Neighborhood
FashionGo’s second year partnering with UBM kicks off with the ‘Go Far with FashionGo’ campaign supporting independent business
LOS ANGELES, Calif., January 19, 2019 – To inaugurate the second year of partnership with UBM Fashion Group’s WWDMAGIC, FashionGo announces the launch of the “Go Far with FashionGo” campaign. The campaign recognizes the entrepreneurial spirit of its users. In that vein, the B2B ecommerce giant will sponsor five all-expense paid trips to MAGIC in Las Vegas, Nevada in order for business owners to participate in the utterly contemporary blended mode of the offline and online experience provided by the presence of FashionGo’s on:line neighborhood (#76100).
FashionGo’s booth on:line provides market-goers access and discovery of previously online-only vendors in a relationship-focused, face-to-face environment at WWDMAGIC, known as the biggest showcase of women’s apparel and accessories in the fashion industry. They have the added freedom to buy in-store at the show, online at home, or anywhere else long after the season is over once the initial discovery has been made.
on:line represents how the wholesale industry now does business.
“People are catching on,” said Daniel Lee, FashionGo CEO, “that the merger between offline and online creates powerful business. Offline is when you go every season to MAGIC and show face, to be part of the industry. It’s invaluable the kind of contacts you make, that relationship building aspect of just showing up. You still do your market buys for the season but it’s not as much in bulk as it used to be. You scope it all out and you make your notes. You strategize your offline buys and then your online buys. Online buys are when you log onto FashionGo and make three orders in one week, two months after WWDMAGIC because that’s when your profits came in and you can afford to get those two packs of that latest style you saw at the show or that other Instagram trend you’ve been dying to stock. It’s called dynamic decision making and omnichannel presence: you’re never missing out.”
FashionGo is in its second year of partnership with UBM, whose Vice President and Brand Director Kelly Helfman provides weekly, expert trend reports delivered as Kelly’s Magic Mondays cross-delivered to both UBM and FashionGo’s platforms. “It’s been a great introduction: our entrance to offline shows at WWDMAGIC and then UBM meeting the FashionGo population online,” Lee continued. “It’s a real meeting of the worlds, and it’s been financially beneficial for everyone involved, especially our vendors, for some of whom is their first time at MAGIC. We’ve seen a lot of growth in our users over the past year in terms of discovery and in sales.” WWDMAGIC will see five returning FashionGo vendors and 21 new vendors for a high “discovery aspect.”
As part of the “Go Far with FashionGo” campaign, FashionGo will provide respite from the busy tradeshow floor with coffee in the mornings and glasses of champagne in the afternoon for daily social hours. Additional giveaways and prizes will be offered including $500 spending spree, free shipping credits, and dinner at the Cosmopolitan. The “Go Far with FashionGo” campaign exemplifies FashionGo’s dedication to the fashion industry it serves in order to help both its buyers and vendors using the platform to shop smarter, sell more, and grow faster.
About FashionGo
Established 2002 in the heart of the Los Angeles Fashion District, FashionGo is the premier B2B e-commerce marketplace that connects boutiques and wholesale vendors around the world. FashionGo’s one-stop 24/7 platform leads the global fashion industry in buying and selling the latest trends in wholesale fashion & lifestyle. FashionGo also provides powerful tools & marketing, best in class service, and insightful data that powers success. Driven by technology, FashionGo is how buyers and sellers of all stages shop smarter, sell more, and grow faster.
Media Contact
Spring Lee | spring.lee@nhnglobal.com
NHN Global
