Prudential plc / For Every Life, For Every Future

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I undertook the comprehensive task of the branding and design elements for Prudential's new Purpose: For Every Life, For Every Future.

Branding, all lock-ups - on 1 line, centred on 2 lines, ranged left on 2 lines, staggered on 2 lines, with the Pru logo and with the Pru face in (CMYK, RGB, Pantone, reversed, pngs) + FELFEF branding guidelines for use in all global offices.

Landing on 5 main images, I created all assets for both the Teaser and Launch - pin card, posters (A1 and A2), ebanners, web banners x 6 sizes, social media cover banners (1. Facebook, 2. LinkedIn for business and individual, 3. X), LinkedIn carousel, Teams, lockcreens, wallpapers, hero images, updated branding for all internal communications, ppt designs and cover pages etc.

I was the sole designer responsible for the entire design process: from the lock-up, conceptualising assets in .ai, doing all necessary photoshop work and then updating the main Prudential plc guidelines. I meticulously finalised all artwork, paying close attention to detail and ensuring a consistently high level of craftsmanship throughout the project.

Launch web page