Graca Wine - Comedy Festival

Conceptualise and design a campaign for the main wine sponsor of the Nandos Comedy Festival - an event that brings the best names in Comedy from around the world to South Africa.

 

We created a campaign based on text speak, a way to express your humour and feelings through short abbreviations. Posters and pull up banners were designed and a VIP area was created for comedians and a few lucky people. In the parking lot unsuspecting patrons found a note on their windows saying their cars were damaged, only to find that the last laugh was on them.