Mariana Matthews's profile

Partnership: Warner Brothers / Epson

Epson / Warner Brothers Partnership:
I negotiated a partnership with Warner Brothers to promote Epson America's EpiqVision Mini projector in tandem with select new release films. The objective was align the Epson brand with high-profile film content that is family-friendly and has a positive consumer affinity while generating incremental impressions and engagement.

We partnered on 6 promotions a year, with a typical promotion generating 1.5M+ impressions via social media and email marketing.

​​​​​​​Role: Strategy & Planning, Contract Negotiation, Marketing Direction, Budget Oversight, Project Management, Media Buying.
Partnership: Warner Brothers / Epson
Published:

Partnership: Warner Brothers / Epson

Published:

Creative Fields