Sketchar is a mobile app for enhancing human creativity via drawing, providing people with a platform to learn and create art on-the-go. Sketchar's new identity is based on the metaphor of a white sheet. Namely, the absence of fear of it. The main symbol of Sketchar's identity is a rectangle that repeats the proportions of an A4 sheet. Sketchar has several divisions: App, Market, Foundation, Media, and another one that has not yet been announced — they all have their own logos, colors, and graphic
techniques. The sticky compositions of these shapes are the main visual device that unites the entire ecosystem into one.
Agency —————————– GROZNOV®
Konstantin Groznov ————- creative director ————— concept, management
Andrew Kuzmin —————— art director ———————– concept, graphic design, CGI
Anastasia Shinkarenko ——–- designer ————-–-——— graphic design
Julia Neustroeva —————– producer ————————- management
Andrew Kuzmin —————— art director ———————– concept, graphic design, CGI
Anastasia Shinkarenko ——–- designer ————-–-——— graphic design
Julia Neustroeva —————– producer ————————- management
Client ——————————- Sketchar™
Andrey Drobitko ————-—- founder ————————— logo concept
Year ——————————-- 2023
