✦ PACKAGING DESIGN ✦ ILLUSTRATION ✦
Brasil
Brownie do Luiz is a company founded in 2005 that manufactures handmade sweets. Its product line has a wide variety of thematic packaging. We were invited to produce the latest Veneno da Lata product label, and sought to unite visual elements that evoke the rich Brazilian culture, capturing nuances of childhood and local daily life. Every aspect of the packaging reflects the country’s cultural heritage.
✦ ABOUT THE PROCESS ✦
This illustration already existed since 2021, and after an extensive period of research, was adapted for this project. From the beginning, we had as a challenge not to use the original colors of the Brazilian flag, because this would be the easiest way. The colors needed to evoke a sense of familiarity and belonging. The proposal is to portray typically Brazilian elements, those that are part of everyday life and that carry the identity of our people. Cultural and everyday aspects that make up the faithful portrait of Brazil.
Creative Direction | Illustrations: Gabriel Sá
Executive Producer: Ana Paula Vianna
Creative Direction of Photography: Jennifer Mantovani
Photography: Rodrigo Pierrot
Client: Brownie do Luiz
Year: 2023
© GABRIEL SÁ STUDIO 2023 ALL RIGHTS RESERVED
✦ www.gabrielsa.art
