Orange Labs UK- Retail Futures.
A Collaboration between CSM and Orange UK Lab, London 2013
Marketing + Branding
/ Personal work, 1st Prize Winner_collaborated with team
Creation of a new multi-device orange in-shop experience!
Tutors’ names: Esteban Gitton, Rebecca Ross
TBC Orange team: Rudy de Belgeonne, Diane Faidy, Marcella Maltese
We made a unique concept of store that approach to customers in outdoor spaces, to give them special experience. Currently, when customers need information of Orange’s service and products, they should go to the in-store shops or internet. So we thought inversely that what about the stores visit to their customers. Moreover, we concentrated on the pattern of Londoners are usually having free times in parks on weekend. The Orang Picnic vehicles
People could check location of the vehicles, today’s special offer, access e-Library and download special voucher code in only from the Orange With Orange Picnic application. Also the free promotion cd packs & folding posters are located in store that people get the information of this service.
