Cafe Bazaar, with over 45 million users, wants to transform itself from a mere app store into a primary source of entertainment and cinematic content (VOD). It seeks to become a trusted platform for accessing movies and various forms of amusement, rather than just a marketplace for applications. Cafe Bazaar aspires to alter perceptions and establish itself as a leading entertainment hub for its audiences. We envisioned humorously employing the diverse spectrum of distinct movie genres and characters to appeal to varying, even opposing, tastes. Just as a mischievous wolf can be paired with a harmless lamb for an amusing contrast, we desired to bring together extremely diverse types of films playfully. By combining genres and characters with entirely different styles, we could entertain viewers with all manner of preferences. Blending these diverse on-screen worlds would allow us to engage with a broad spectrum of spectators.
Art & Creative Director: Sina Sankar
Creative Manager: Ramina Naghioun
Creative Manager: Ramina Naghioun
Creative team: Nooshin Majidi, Masoud Zangi,
Amirreza Mirzaei, Sahanad Badeli
Illustrator: Gooya Delvari
Strategy: Mohammadreza Farzinfar
Strategy: Mohammadreza Farzinfar
Account Manager: Shahrzad Khaman
Agency: Finaltarget Advertising Agency