Somewhere between grand opulence and simple pleasures lies The Clan Hotel. Framed as a modern luxury hotel with a nostalgic story to tell, the brand wanted to dissociate from typical 5-star hotels and accent its culturally-rich experience for the discerning traveller. With the launch of its social media pages, it was imperative then, that our tone of voice reflected this ask.
Drawing focus on Kinship, Tradition and Quality.
With the use of language that reflects the brand's Asian-inspired hospitality, coupled with the emotional appeal of its surrounding heritage and thoughtful indoor spaces, we consistently sent one message: A stay with The Clan Hotel was like checking in to a home away from home, laced with authentic traditions and attentive services.
We welcomed our audience as one of our own as we highlighted homely rituals one can experience in The Clan Hotel—such as its Welcome Tea Ceremony, inspired by the Chinese tradition of offering tea to all who step through your doors.
We consistently gave nods to our surroundings and its rich heritage as part of The Clan Hotel experience—spotlighting hidden local gems, stories of old, and historical trivia.
Lastly, we underscored the attention paid to detail in every corner of The Clan Hotel—from its pristine rooms and facilities, to service that goes the extra mile.
Agency: Havas Singapore, Socialyse
Client: The Clan Hotel, Singapore
