2038 Zermatt Winter Olympic Games
2023 Maine College of Art & Design
Junior Year: Graphic Design
Branding and Visual Systems
Overview
Upon being assigned the 2038 Zermatt Winter Olympic Games, I was asked to create a branding system that encapsulated the true heart of the Olympic Games. Starting with inspiration, typeface, and color palette, I quickly jumped into creating the entire identity. A logo, and secondary logo mark was first on the list of tasks, then I created a navigation series, a promo package, info graphics, and off-air advertisement.
Inspired by Swiss design and the implementation of the grid, simplistic shapes such as the circle and square, as well as their systematic sequencing and placement within the frame. The technicalities of the grid are reminiscent of the first ascent of the Matterhorn mountain located in Switzerland since the voyage required the hikers to understand the mountain and its topography in a gridded structure.
Typeface
Color Palette
Mood Board
Logo Mark and Alternative Logo Mark:
Black and White
Logo Mark used in stings, end pages, top tags, billboards, lineups
Alternative Logo Mark used in top tags, lower thirds, stings, bugs, lineups
Grids, Guides and Rules: Logo Mark
Logo Colorways:
Logo color ways vary depending on the background the logo mark is placed on, light backgrounds or imagery used the black gridline logo/alternative logo marks. Dark backgrounds or imagery use the cream gridline logo/alternative logo marks for optimal visibility.
Navigation
Up Next
3-Up Menu
Hero Logo Page
Promo Package
Promo Open
Promo Lower Third
Promo Endpage
Storyboard
Infographics
Pictograms
Medal Count
Score Over Live-Action
Info Lower Third
Off Air
Mobile Interface
Print
